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Pantene introduces customized hair solutions for hair type and outcome

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Pantene introduces customized hair solutions for hair type and outcome
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pantene customized solutionsAfter five years of research, 1 million ingredient combinations, and worldwide testing among 20,000 women, Pantene is proud to introduce you to its complete reinvention: customized solutions that deliver outstanding product performance based on four unique hair structures and end-look. New Pantene includes an upgraded ingredient list, tailored systems, new packaging and new fragrance. Hitting shelves this month, the four new collections are:

  • Pantene Pro-V Fine Hair Solutions
  • Pantene Pro-V Medium-Thick Hair Solutions
  • Pantene Pro-V Curly Hair Series
  • Pantene Pro-V Color Hair Solutions

Fine Hair Styling Guide

Fine hair has 50% less protein than other hair structures.  It’s important to treat hair with the proper shampoo and conditioner that is customized for fine hair and helps protect against styling damage with the following Pantene Pro-V Fine Hair Solutions styling products:

•Pantene Pro-V Fine Hair Professional Level Style Shaping Hairspray
•Pantene Pro-V Fine Hair Lasting Volume Hairspray
•Pantene Pro-V Fine Hair Touchable Volume Hairspray
•Pantene Pro-V Fine Hair Triple Action Volume Mousse
•Pantene Pro-V Fine Hair Weightless Body Building Gel
•Pantene Pro-V Fine Hair Heat Protection & Shine Spray
•Pantene Pro-V Fine Hair Root Lifter Spray Gel
•Pantene Pro-V Fine Hair Ultra-Light Moisturizing Treatment
•Pantene Pro-V Fine Hair Anti-Breakage Detangler

Pantene Stylist Danilo says:

One of the biggest styling problems facing women with fine hair is that the style doesn’t hold.  Women need to embrace their fine hair and find simple ways to create mass and volume that enables them to create trendy styles.  Additionally, fine hair has the inherent tendency to become weighed down by the overuse of hair products. It’s important to treat fine hair gently to avoid styling damage.  If you have the opportunity to let it air dry you can avoid damage that can be caused by heating tools.  If you don’t have the time, make sure you are protecting your hair before styling to help avoid breakage. The Pantene Pro-V Fine Hair Heat Protection & Shine Spray is a quick and simple way to protect your fine hair strands. Mousse is a quick and easy way to provide great volume and hold all day.  It is also one of the most versatile stylers because it can be used on damp or dry hair, long or short-looks.  The Pantene Pro-V Fine Hair Triple Action Volume Mousse actually pumps volume into the hair by lifting and separating the hair strands.  The best part is that it doesn’t weigh hair down and it’s incredibly soft. When dry styling, use Pantene Pro-V Fine Hair Root Lifter Spray Gel on each section of your hair. Lift each section and spritz at the roots (for even more volume spray all over shaft of hair) then dry hair and determine the style you want to create.  Finish by lifting each section and spraying with the Pantene Pro-V Fine Hair Professional Level Shaping Hairspray and once it dries completely, rake it into shape.

Medium-Thick Hair Solutions

Medium-thick hair can contain up to two times more cells than fine hair, making it more rigid and capable of absorbing more moisture than fine hair.  Protecting medium-thick hair with the following Pantene Pro-V Medium-Thick Hair Solutions styling products can help reduce frizz and keep hair smoother longer:

  • Pantene Pro-V Medium-Thick Hair Anti-Humidity Hairspray
  • Pantene Pro-V Medium-Thick Hair Flowing Body Mousse
  • Pantene Pro-V Medium-Thick Hair Smooth Definition Gel
  • Pantene Pro-V Medium-Thick Hair Heat Protection & Shine Spray
  • Pantene Pro-V Medium-Thick Hair Straighten & Smooth Crème
  • Pantene Pro-V Medium-Thick Hair Silkening Detangler
  • Pantene Pro-V Medium-Thick Hair Solutions Professional Level Damage Repair Ampoules
  • Pantene Pro-V Medium-Thick Hair Intensive Restoration Treatment

Pantene stylist Danilo says:

Medium-thick hair is so versatile and women with this hair structure can play with a variety of cuts and lengths to create unique beautiful looks.  The key is to make sure it stays healthy so you can have the flexibility to create the styles you want. To create a healthy foundation for hair and help avoid breakage, lightly mist the Pantene Pro-V Medium-Thick Hair Heat Protection & Shine Spray throughout hair for a quick and simple way to protect your hair from heat damage and give it shine. To keep your straight style smooth until the next day, work the Pantene Pro-V Medium-Thick Hair Straighten & Smooth Crème into your hair while it’s still wet.  Then blow-dry with a flat brush upside down to get the most volume. To give your hair a little lift without frizz, simply divide it into four big sections and spray each section lightly with the Pantene Pro-V Medium-Thick Hair Anti-Humidity Hairspray to give it hold and help to protect from frizz.  Then wrap each section around a large Velcro roller.  Then take out the rollers and finger rake your hair to loosen the sections. Remember, frizz is the biggest obstacle for women with medium-thick hair, so style your hair before stepping outside, set your style with an anti-humidity hairspray to avoid weather-prone hair problems. If you don’t have time to style hair, apply the Pantene Pro-V Medium-Thick Hair Silkening Detangler for a natural texture that’s moisturized and silky.Women with medium-thick hair spend so much time styling their hair, so it’s important to protect the strands with the right cleansing and conditioning regime in order to prep hair for styling.  If you have a lot of damage, I recommend using the Pantene Pro-V Medium-Thick Hair Professional Level Damage Repair Ampoules once a week.  If you want to indulge in at-home spa time, wrap hair in a warm moist towel.  While heat is not required for the ampoules to be effective, it’s a good way to relax.

Curls Hair Series

The twists and turns of curly hair cause cuticles to lift and weaken, which can ultimately leave hair rough and difficult to control.Pantene Pro-V Culry Hair Series styling products can help straighten locks or help define curls:

  • Pantene Pro-V Curly Hair Satin Hold Hairspray
  • Pantene Pro-V Curly Hair Curl Enhancing Spray Gel
  • Pantene Pro-V Curly Hair Curl Defining Mousse
  • Pantene Pro-V Curly Hair Curl Shaping Gel
  • Pantene Pro-V Curly Hair Heat Protection & Shine Spray
  • Pantene Pro-V Curly Hair Light Conditioning DetanglerPantene Pro-V Curly Hair Anti-Frizz Straightening Crème
  • Pantene Pro-V Curly Hair Professional Level Damage Repair Ampoules
  • Pantene Pro-V Curly Hair Deep Moisturizing Treatment

Pantene Stylist Danilio says:


Curly hair tends to be drier by nature because the scalp oils have a harder time making it down the hair shaft; therefore it’s important to protect and condition your curls.  Curly hair has an inherent need for moisture and the moisture excites the curls. You should always protect curly hair from damage with the Pantene Pro-V Curly Hair Heat Protection & Shine Spray as curly hair tends to receive a lot of work from heat tools whether it’s from straightening or setting the curls.  Any type of iron works for straightening curly hair, and you can also enhance curls by using an iron to rework the tightness of each curl.  When setting the curls work a pea size amount of anti-frizz crème over each section of hair, then mist with the Pantene Pro-V Curly Hair Satin Hold Hairspray to help hold the curls. The ideal style to achieve for curly haired girls is the wash-n-wear.  Remember it’s all about the cleansing and conditioning choice, so embrace your curls but tame your frizz. f you want to straighten your locks, first start with the Pantene Pro-V Curls to Straight cleansing and conditioning regime.  Next, work in Pantene Pro-V Curly Hair Anti-Frizz Straightening Crème when the hair is still wet. For an easy, curly style apply Pantene Pro-V Curly Hair Curl Shaping Gel to your hair when it’s damp and blow-dry upside down to create volume and control curls. For curly hair that’s naturally manageable, but needs some help defining, apply the Pantene Pro-V Curly Hair Curl Enhancing Spray Gel >and blow-dry upside down.  Then wind curls into small sections around thin heated curlers.  Once it cools, brush hair for a soft look and finish with an all-over spritz of hairspray. To help reduce frizz, use Pantene Pro-V Curly Hair Light Conditioning Detangler throughout the hair; you can also fight frizz with a curl enhancing spray or mousse. It’s important to keep curls moisturized, so you need to treat your curls once a week with Pantene Pro-V Curly Hair Deep Moisturizing Treatment to help smooth locks and hydrate hair and excite curl definition.

Color Treated Hair Series
Color-treated hair is chemically altered during the coloring process making it more negatively charged and susceptible to color fade than non-color treated hair.  Protecting it with Pantene Pro-V Color Treated Hair Solutions helps to make color-treated hair less rough and dull.

  • Pantene Pro-V Color Nourishing Treatment

Pantene stylist Danilo says:

Styling color-treated hair takes careful consideration because you want to avoid damaging the chemically altered strands.  The first step is to make sure you are protecting your hair with a cleansing and conditioning regime designed for color-treated hair and then choose your styling regimen based on your hair structure and desired end results.  The Pantene Pro-Color Hair Solutions conditioners help lock in color and reduce color fade.  Since color-treated hair is altered, it needs extra care and moisture; the most important tip is to make sure your hair is super conditioned with a weekly treatment like Pantene Pro-V Color Nourishing Treatment. When using styling tools make sure they have adjustable heat control so you can manage how much heat your color-treated hair is exposed to. Also, look for state of the art (ceramic, ionic, tourmaline) tools, which will benefit hair health and the end result, and will dry hair faster.

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