Proctor and Gamble, the parent company to both Max Factor and CoverGirl, discontinued the Max Factor line in the first quarter of 2010, leaving many of devotees (like me) out of luck. The brand had been suffering from lackluster sales for some time, being overshadowed by the CoverGirl brand, and Proctor and Gamble figured they would do better removing Max Factor from the declining American market and leaving it in Europe and the rest of the world where sales were doing just fine.
At any rate, I have been hoarding my 2000 Calorie Extreme Lash Plumper because I figured it would be very difficult to get my hands on. I don’t use it often, and I was just thinking the other day that I was going to have to break down and throw it out, since mascara doesn’t stay good forever, and I was breaking my own rules.
However, after trying the CoverGirl LashBlastFusion, I’m convinced that it’s the same amazing formula. It plumps up my lashes after three good coats, and the price point is nice and low. This is a serious volume building formula, and the big fat brush helps to do that with a minimum of effort. You won’t get clumpy, either – the brush separates as well as it builds lashes up.
CoverGirl LashBlastFusion is available at mass retailers for about $9.99.
© 2010, Retrodivas Beauty. Some rights reserved. Retrodiva’s Beauty Blog by Meredith Edwards-Cornwall is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.retrodivasbeauty.com.