Retrodiva Media

content creation, social media, design

WWD receives a tribute fragrance in honor of their 100th birthday

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International Flavors & Fragrances (IFF) announced that it has created a one-of-a-kind fragrance to commemorate the 100th anniversary of WWD (Women’s Wear Daily), the media of record for the fashion, retail and beauty industries. The scent -- 100 Flowers -- is created by Master Perfumer Carlos Benaim. Carlos collaborated on the inspiration for the scent with WWD Editor-in-Chief Edward Nardoza. This was Mr. Nardoza’s first foray into creating a fragrance.
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