If you have had the chance to be in NYC lately and are also a huge beauty junkie like myself, the talk of the town was the new Sephora Meatpacking, which disappointed all of us who had hoped to check it out during Mercedes Benz New York Fashion Week. Hopes dashed, us nomadic beauty bloggers from points unknown have had to stand by and wait to hear of the news. But while we weren’t able to celebrate this amazing store, Sephora invited a few key VIPs to do the honor, such as Zoe Saldana, Samantha Ronson, who was in support of sister Charlotte Ronson who has a new line exclusively at Sephora, as well as Gray’s Anatomy hunk Jessie Williams, and of course tattoo artist Kat Von D, who has a successful line already at the beauty mega-retailer.
What makes this Sephora so darn interesting? Taking cues from the super-successful Mac stores, checkout will be totally mobile, with the staff using iPads to keep you on your way with no waiting in line. Also, the trendy location will carry such hard to find lines such as Koh Gen Do, Omorovicza, Ellis Faas, Tatcha, Sentara, and Philip Martins. And of course, no trip to Sephora would be complete without a stop at the ultra-modern beauty studio, which will have customized services for customers.
Unfortunately, I won’t be able to visit until I am back in the city in November. If you have been, share your thoughts! Is it as amazing as everyone thinks it is going to be?
© 2011, Retrodivas Beauty: make up, tips, cosmetic tutorials, hairstyles, and everything you need to be beautiful. Some rights reserved. Retrodiva’s Beauty Blog by Meredith Edwards-Cornwall is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.retrodivasbeauty.com.