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Luminizing concealer wands hit the mainstream with L’Oreal’s Magic Lumi Concealer

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Luminizing concealer wands hit the mainstream with L’Oreal’s Magic Lumi Concealer

Luminizing concealer wands have been a part of many prestige makeup lines for some time. YSL’s Touché Éclat has been a Favorite of beauty editors forever. L’Oreal has decided to jump in the game with their Magic Lumi Concealer, but does it stand up to the big guys?


I think this product is confused and doesn’t know what it really wants to be. Is it a concealer? A highlighter? It’s definitely not both.

As a concealer, it does a fair job, although it’s not my favorite. It doesn’t give full coverage, but more of a light-to-medium sort. It does have a small touch of shimmer to it, so it tends to draw attention to the are that you apply it in, rather than hide it. Not ideal for hiding blemishes, but it might be helpful for some wrinkles. Use with care.

Is it a highlighter? The shimmer will certainly suggest that it is, but it only does a fair to middling job of that, as well. There isn’t enough luminosity in there to truly be a highlighter, but under the eyes it does a mediocre job of brightening it up and making it look as if you are more well rested than you actually are.

Overall, it’s not my favorite product, and I have a feeling it’s going to fade into obscurity in my makeup closet. It is available at mass merchants and drugstores, which is where I purchased mine for $12.99. If you do decide to purchase, be sure to wait for a sale, in case you’re disappointed in the product.

As an aside, has anyone else noticed that makeup prices in the drugstores by the major brands is starting to creep up? Drugstore makeup isn’t the great value it used to be.

© 2012, Retrodivas Beauty: make up, tips, cosmetic tutorials, hairstyles, and everything you need to be beautiful. Some rights reserved. Retrodiva’s Beauty Blog by Meredith Edwards-Cornwall is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at

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