Early in the negotiations, TIGI asked Russian-born Liukin if she was familiar with the brand. In response she sent a photo of her TIGI product collection and stated how much she loves the brand.
You will see Liukin on TIGI’s social media as well as in-person appearances, campaign advertising and consumer promotions. There will also be a co-branded line launched.
“At TIGI® our business is built on our dedication to hairdressing, but we thrive on being different and our culture is disruptive and progressive. We develop and specialize in products and tools that encourage creativity, expression and individuality – traits that Nastia Liukin embodies. It’s rare that you find a spokesmodel or partner for your brand that truly believes in your products. Her undeniable beauty, style and passion for life make her a perfect personality for our brands,” says Vince Davis, General Manager, TIGI® North America.
Are you a fan of Nastia Liukin? I think she’s just gorgeous.
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