Perry Ellis is planning a fun and accessible fashion week

Perry Ellis, always a brand to tout accessibility in fashion, will broadcast their show live for the second time in its history via livestream on PerryEllis.com and Facebook.com/PerryEllis. The livestream of the show will be preceded by twenty minutes of behind-the-scenes interviews and backstage footage as models prepare to take the runway. On Facebook, fans will have an opportunity to provide feedback and comment on styles as each look hits the runway.

Additionally, the show will pay special tribute to Project Beach, the brand’s initiative to raise funds and awareness for the National Wildlife Federation [NWF] and its Gulf Coast restoration work. Project Beach, which has been incorporated into the brand’s advertising and social media programs, was launched in July.

Hours before the models hit the runway, Perry Ellis will be taking over NASDAQ, where company executives will ring the exchange’s closing bell in honor of Fashion Week and the 30th anniversary of the brand’s menswear collection. At 4 PM, George Feldenkreis, Chairman and CEO of Perry Ellis International and Oscar Feldenkreis, President and COO, will mark the occasion. John Crocco, models in Spring 2011 looks, and representatives from NWF, will also be on hand at NASDAQ for the momentous kick off of the Perry Ellis Spring 2011 season.

Look for coverage of the Perry Ellis runway show right here on Retrodiva’s Closet shortly afterwards.
 

© 2010, Retrodivas Fashion: personal style, fashion news, and DIY. All rights reserved. Retrodiva’s Closet by Meredith Edwards-Cornwall is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.retrodivascloset.com.